One of Azerbaijan’s leading construction companies, “Kristal Absheron,” organized a special rebranding event to celebrate the renewal of its brand. The event consisted of official and informal parts. During the official part, the renewed brand was presented, and the company’s leadership delivered speeches about the new strategy, visual identity, and development directions. In the informal part, participants had the opportunity to network and exchange ideas. The team of the Azerbaijan Construction Manufacturers Association also attended the event.